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Baby Food and Formula Market Dynamics, SWOT Analysis and Competitive Insights till 2014 - 2025.

Baby infant formula is generally segmented into three types; first being the Powder type which is prepared by mixing the scoops of powder with sterilized water and can be stored for less than 30 days in a cool place, second is the Concentrated liquid type which is majorly prepared with sterilized water in equal proportion and can be stored for less than 24 hours in a refrigerator, lastly ready to use type which does not need any water mix and can be stored for less than 24 hours in a refrigerator.

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The Food and Drug Administration (FDA) has benchmarked the quality standards based on nutrition level to ensure that the products are safe and support healthy growth in infants. Due to this reason, producers of the same have set the nutritional level above the FDA set points which are different for different segments. Other than infant formula which is for babes less than 12 months of age, there are baby foods that are segmented according to the food type such as Cereals, Fruits, Vegetables, Meat, and Sweet & Salty foods. Baby foods are produced majorly for babies four to five years old.

Baby Food and Formula sales share are highest in the developed region whereas growing fastest in developing regions. Globally European region constitutes to be more than 50% of sales values for baby food and more than 25% of sales values for infant formula. From other developed regions, North America constitutes more than 30% of the baby food and more than 40% of the infant formula. These regions are expected to constitute to account for more than 30-40% each in baby food & infant formula as they are heavily investing in producing the best quality products with utmost care to the nutritious level.

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