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Rice protein Market To Witness Significant Demand From Electronics And Automotive Segment Till 2014 - 2025.

North America accounted for over 47% of global market owing to high demand from food & beverage industry. The presence of a large number of manufacturers coupled with the high adoption rate of new products is expected to boost market growth.

Asia Pacific is expected to be the fastest growing region due to growing disposable incomes in emerging economies of China and India. Increasing awareness regarding healthy lifestyles coupled with growing demand for protein-based nutritional foods is likely to fuel market growth over the forecast period.

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Competitive Insights

The key players in the market are Nutrition Resource Inc., Axiom Foods Inc., AIDP Inc., and RiceBran Technologies. The product nature of rice protein is responsible for the industry is highly concentrated and highly competitive.

The key players have adopted inorganic development strategies such as partnerships and agreements with distributors and suppliers to increase market share. Plandai Biotechnology has entered into an agreement with AIDP Inc. to sell their products in developed markets of U.S. and Europe. 

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