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Mixed Reality Market Competitive Landscape & Strategy Framework To 2015 - 2024

Mixed reality is derived from virtual reality as the computer systems work in a virtual and computer-generated environment. Users are engrossed in the virtual environment by the means of visual, auditory, and tactile displays. The displays can detach users from their regular environment and create an illusion that the objects existing around them are in the condensed form. In MR systems, the users perceive physical elements along with digital elements as presented. Further, the systems are designed to create illusion for their users to reveal that the digital objects are in the same dimensions as physical ones.

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The factors responsible for the mixed reality market include technological advances in the hardware technologies and mobile software. Rise in internet of things (IoT) and wearable devices are expected to witness significant market rise. The unification of advanced devices and proliferated use is likely to propel the market growth in the forecast period.

Component category for mixed reality market is likely to comprise software and hardware whereas wired and wireless formed as device type. Application segment for mixed reality industry includes aerospace, automotive, entertainment, retail and medical. Automotive & aerospace sector is anticipated to be a potential segment having a remarkable market share.

Geographical segmentation for mixed reality market includes North America, South America, Europe, Asia-Pacific, Middle East and Africa. North American and European markets dominate the global scenario due to the presence of key players and technological foothold. In addition, the market witnesses robust changes from the organizational perspective in these regions. Asia-Pacific regions accounted for a significant market share owing to improvements in technological aspects and adoption of AR and VR techniques by start-up and organizations. The key players in the mixed reality industry include META Company, Magic Leap Inc, Microsoft Corporation and Alphabet Inc.

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