Skip to main content

Marketing Automation Market Average Price By Player, 2020

The global marketing automation market size is expected to reach USD 8.42 billion by 2027, expanding at a CAGR of 9.8% from 2020 to 2027, according to a new study conducted by Grand View Research, Inc. Owing to the rising significance of automation solutions in marketing and sales to increase revenue and average deal size, target customers across multiple channels, and retain customers, the market will witness healthy growth. Moreover, the marketing automation solutions help automate repetitive, monotonous tasks such as emails, social media, and other website functions. Technological advancements, such as Artificial Intelligence (AI) and data science, the use of analytics in marketing and sales is also likely to boost the growth prospects of the market over the forecast period.

A recent survey suggests that there were around 3.9 billion email users and about 3.5 billion social media users in 2019. Email marketing is still one of the primary channels of marketing, wherein the scope of automation in the segment will remain highly effective. Generally, email marketing involves sending newsletters, solicit sales, request donations, advertisements, and request businesses via emails. Automation technology in email marketing has proved beneficial and helpful in generating quality leads, and successful implementation of marketing campaigns. The rise of social media and the rapid penetration of mobile and smart devices will foster the marketing solutions and its automation over the forecast period.

Growing demand for marketing automation solutions is likely to drive huge investments in the industry. Large technology companies are aggressively acquiring smaller tech startups and companies to gain an advantage and establish market dominance. Moreover, an industrial survey of usage of marketing automation solutions suggests that on average, 50% of companies are currently using marketing automation. More than half of B2B companies are planning to implement the automation technology for its marketing and sales purposes in the coming years. Thus, the rising demand for marketing automation among B2B companies, increasing internet penetration and subsequent digitalization of industries is likely to boost the market growth over the forecast period.

Further key findings from the report suggest: 

• The reporting and analytics segment is likely to dominate the marketing automation market in the coming years. Increasing use of artificial intelligence and machine learning to engage with customers through various channels such as messaging, voice, and IoT devices are some of the key driving factors

• Cloud deployment was the most preferred way of deploying the software in 2019, and the segment is predicted to maintain its dominance over the next eight years. Growth in cloud computing technology and its services such as Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS) will foster the growth

• The small and medium enterprises segment is anticipated to be the fastest growing segment over the forecast period. Innovation in marketing strategies, increase in productivity, and customer retention are some of the factors that are propelling SMEs to adopt marketing automation solutions

• Discrete manufacturing is anticipated to emerge as the fastest growing segment by 2027. Integration of CRM with marketing service solutions to eliminate redundant tasks and to retain customers is likely to promote the applications of marketing automation among manufacturers

Comments

Post a Comment

Popular posts from this blog

Thermal Spray Coatings Market Share & Scope, Product Estimates & Strategy Framework To 2013 - 2024

Thermal spray coating refers to industrial process that involves coating material in wire or powder form and a heat source. The heat source is used to melt the material into tiny droplets, which are sprayed onto substrates at high velocity. This technique is able to improve performance characteristics of the substrates by imparting erosion, wear, corrosion, heat, cavitation, and abrasion. Other advantages include high deposition rate, thick coatings, and low toxic gas emissions. Growing need to enhance durability of machines among industries to reduce maintenance costs is anticipated to propel thermal spray coatings industry growth. Changing consumer preference for thermal spray coatings over chrome plating owing to superior properties is expected to impel market growth. Stringent regulations introduced by governments across various nations to reduce use of material containing volatile organic compounds (VOCs) will drive the thermal spray coatings market over the forecast period. Downl
Post a Comment
Read more

Global DHA from Algae Market Size Comparison by Application (2013-2028)

    The global DHA from Algae market was valued at $XX million in 2018, and Radiant Insights analysts predict the global market size will reach $XX million by the end of 2028, growing at a CAGR of XX% between 2018 and 2028. This report provides detailed historical analysis of global market for DHA from Algae from 2013-2018, and provides extensive market forecasts from 2019-2028 by region/country and subsectors. It covers the sales volume, price, revenue, gross margin, historical growth and future perspectives in the DHA from Algae market. Download Free Sample  -  https://www.radiantinsights.com/research/2013-2028-report-on-global-dha-from-algae-market/request-sample Leading players of DHA from Algae including: DSM Lonza Cellana JC Biotech FEMICO Runke Bioco CABIO Fuxing Huison Kingdomway Amry Yuexiang Keyuan Market split by Type, can be divided into: Triglyceride Type Ester Type Ethyl Ester Type Market split by Application, can be divided into: Infant Formula Nutritional Supplements Fo
Post a Comment
Read more

Cyclospora Diagnostic Testing Market Size & Forecast Report, 2014 - 2025

Cyclospora is basically an intestinal ailment that is affected via the microscopic parasite termed as “Cyclospora cayetanensis”. Cyclospora Diagnostic Testing Market size on the basis of end-users spans commercial or private laboratories, hospitals, public health labs and physician offices. It is a single-celled coccidian parasitic pathogen that triggers intestinal infection that leads to diarrhea. When we look at it in the medical terms, this diarrheal infection is labeled as cyclospora infection (cyclosporiasis). It is known that this particular infection is usually spread and communicated via feces and ingestion of food and water infected with sporulated oocysts. Download Free Sample  -  https://www.millioninsights.com/industry-reports/cyclospora-diagnostic-testing-market/request-sample Through studies, it has been found that people can be infected with Cyclospora by taking in food or water that is polluted and tainted with the parasite. Those people are at great risk for infection
Post a Comment
Read more