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Global Mineral Cosmetics Market Segment and Forecast, 2019-2025

The global mineral cosmetics market size is expected to reach USD 4.3 billion by 2025, expanding at a CAGR of 5.3%, according to a new report by Grand View Research, Inc. Shifting consumer preference for organic and natural beauty products is driving the market across the globe. Increasing consciousness about physical appearance coupled with growing purchasing power in the developing economies including China, Brazil, and India is fueling demand for the products. In addition, rising female participation in the corporate sector on a global level has been boosting the demand for mineral cosmetics products over the world.
Facial products accounted for more than 40% of the total revenue in 2018. Over the past few years, the mineral foundation has become popular among consumers as they are more beneficial for skin as compared to conventional makeups. These foundations generally contain zinc oxide and titanium dioxide, which provide sun protection, better coverage, and hide the aging lines nicely. The growing popularity of online makeup tutorials and social media has been propelling the growth of facial makeup products over the world. Lately, water-resistance and sweat-proof foundations are gaining significant popularity among consumers.
The industry is highly competitive and has well-established companies offering a wide range of products across several product categories. Manufacturers have been strengthening their position and expanding product lines through merger and acquisition and product innovation. For instance, in January 2016, L'oreal S.A. acquired Raylon Corporation, a wholesale distributor operating in 48 states. The acquisition was done in an attempt to expand its distribution network in U.S. to boost the company's market penetration. Similarly, in June 2017, BWX Limited acquired North Castle Partners's Mineral Fusion Natural Brands LLC. Through this acquisition, BWX entered the U.S. cosmetics market as Mineral Fusion is a well-established natural cosmetics brand in this country.
The key competitors in the industry include Mineralissima Mineral Make-up; Glo Skin Beauty; Shiseido Company Limited; Iredale Cosmetics, Inc.; BWX Limited; L'Oreal S.A.; Revlon, Inc.; The Estee Lauder Companies Inc.; Ahava Dead Sea Laboratories, Limited; and Cover FX.
Further key findings from the report suggest:
• The face products segment generated a market revenue of more than USD 1 billion in 2018, emerging as the largest segment. Lip products are expected to witness the highest CAGR of 5.6% from 2019 to 2025 owing to rising appearance consciousness among working women
• In terms of distribution channel, offline sales dominated the mineral cosmetics market and accounted for more than 75% of the global revenue in 2018. Online distribution channel is expected exhibit a CAGR of 6.0% from 2019 to 2025
• North America dominated the market in 2018, accounting for more than 35% of the global revenue share. Asia Pacific is expected to observe the fastest growth during the forecast period owing to rising purchasing power of consumers.
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